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If you are involved in marketing anything online, you must fully appreciated the importance of copy-writing. All websites need some form of copy. An added complication to website copy-writing is that the audience is not only human, but robots.
The functions of the robots are to match user search queries with words that are used in your copy. Online webpage copy writing is a now a subset of copy-writing. Talented copywriters may now need some knowledge of SEO techniques. It is often repeated, that online content is king, but often forgotten, is that content should be Continue reading
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